The select committee’s chair, Dame Caroline Dinenage, said that while a blanket ban on betting adverts was not necessary, “more should be done to shield both children and people who have experienced problem gambling from what often seems like a bombardment of advertising branding at football and other sporting events”.

The MPs said this would have a “minimal impact” on the amount of gambling advertising seen by children, highlighting research that showed promotions were far more visible elsewhere when watching the sport, including on pitch-side advertising hoardings.įront-of-shirt logos accounted for just 7% of visible gambling marketing during broadcast matches, according to a study published this year. The plans, which were detailed in a white paper released this year, aim to tweak a regulatory system drawn up under Tony Blair in 2005 that liberalised gambling laws just before the invention of the smartphone led to an online betting boom.īut the white paper left gambling advertising largely untouched, instead relying on voluntary proposals from the 20 Premier League clubs, which promised to forgo gambling adverts on the front of team shirts from the start of the 2026-27 season. Under government proposals to make gambling safer, punters could be subject to affordability checks, bookies and online casinos will pay a new levy to fund addiction treatment and research, while stakes on online slot machines could be restricted.

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